The particular
social group my media product represents is the gothic sub-culture. Usually,
Goths are seen as being lonely and depressed by society due to their dark
clothing and heavy makeup. It could be seen as to gain attention from others
but in reality Goths are happy and kind people that would rather be different
from other people then follow the crowd or 'the norm'.
This particular
social group range in age. Goths can be any age compared to other social groups
such as hipsters who are usually younger people, but Goths most likely consist
of the ages 14-mid 30's. I expect that Goths would be interested in Gothic Rock
music as well as writing, reading and the
majority of
artistic subjects such as drama and photography. Phychographically, Goths are
aspirers of a kind who seek enlightenment within media products but society
would see them more as strugglers who seek escape from reality. With this, I
decided to show the gothic sub-culture more positively as I know many Goths are
clever and want to achieve big things in their future, therefore I used a
positive role model for my feature artist of my media product, for my target
audience to look up to. Demographically Goths would come under class E as the
majority are only students or workers. I think most Goths are women, therefore
fashion and make up would be something they are interested in along with Gothic
Rock, so I have also covered fashion in my cover lines on the front cover of my
magazine. However, I think there are also many male Goths who would be
interested in my media product for the music information so have included male
and female artists.
I used a female
role model for my Gothic audience to aspire to be like. My pictures focus a lot
on my model's clothing that would interest the women. I decided to have a more
medium shot for my front cover to show the landscape of gravestones in the
background, of which my target audience would take an interest in. My model
looks quite natural in these pictures with an expression of looking out to the
distance to show her professional side. Throughout my media product I have
edited the pictures black and white as I believe colours would not interest
Goths so much. However, I have used a few, darker, colours to make certain
things stand out. I have used mainly informal language for particular social
group I am representing as they would be quite young. For my writing I have
used a more interview-style for my feature article to make it more enjoyable as
well as informative for my audience.
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