Question 5: How did you attract/address your audience?

The model I have used on the front cover of my media product is designed to attract mainly the female audience. I used a female on my front cover so my audience can be inspired by her, also her fashion stands out greatly which would attract my target audience of the gothic sub-culture who are interested in fashion and make up as well as gothic rock, which my magazine revolves around. Using a female on the front cover would also attract some male audience. My model is looking out to the distance and being very photogenic in the front cover for my music magazine, so my target audience would also be attracted to her professionalism. I decided to edit the front cover of my magazine so the image is in black and white as I considered colours to be less of an interest for Goths. On the front cover, the landscape can be seen and the location of the photo-shoot becomes clear with the display of gravestones in the background. This would attract my audience as the stereotypical Goth would be interested in such scenery.

The main point of my magazine is to outline the genre of gothic rock and gain my audiences interest as they would like this music most. The front cover also advertises free items within the magazine and competitions that can be won. This will attract my audience as they will want the prizes and freebies. As well as this, the cover lines highlight a variety of different artists that my target audience will be interested in along with information about fashion. Some of my cover lines on my music magazine use second person pronouns such as "Top 10 songs that will rock YOUR world this week" which would interest my target audience and lead to them wanting the magazine.

As a result from my audience question, I used only a few colours on my front cover such as red, pink, grey and black. I decided that colours would not interest my target audience as much but thought it would be good to highlight titles and make certain words on my front cover stand out by using a different colour. I decided that using light and dark colours fitted well with the gothic theme of my magazine so decided on using these simple colours which were also the most popular with my target audience. For my fonts I decided to use elegant and readable fonts such as Perpetua Titling MT Bold for the masthead. I used mainly informal language to attract my target audience to the front cover, as they would be young people of the age range 14-mid 30's.