Thursday, 12 March 2015

Drawn Drafts of My Three Products




 

Audience Questionaire results and Analysis

 
From these results it is clear that the audience for my magazine will be people of both genders but mainly females. Although it is close with this question, females are only 10% higher than males so I need to bare this in mind and use language and pictures that are suitable for both when making my media product.
 
 
These results are as I expected of my target audience. The most popular response is "16-20" so my media product will be aimed at mainly for teenagers and young adults.

 
For my media product I am going to produce a music magazine of the genre gothic rock. Rock is among the 5 most popular genres as chosen by my audience in my questionnaire as it "other" which gothic rock would be specifically associated with.

 
It is obvious that my audience would rather pay £2 for a music magazine. £2.50 is also another response that gained attention from the audience asked and so, to make a profit with my media product, I will ask for £2.50 when my target audience buy it.
 
 
The colours Black, White, Red and Purple have been chosen most by my audience for attracting them to a music magazine. I will use these colours when making my media product. My pictures will all be in black and white to fit with the gothic theme of the magazine and appeal to my audience. I will use red and purple for body text and titles to stand out against the rest.
 
 
This is a result I expected from my audience questionnaire. The house style they would rather a music magazine be published with is informal or a mixture. I will use mainly informal and a mixture of formal and informal language when appropriate throughout my media product.
 

 
It is obvious that 'Monthly' is the most answered in this question asking how often my audience would like their ideal music magazine to be published. Therefore I will definitely imply that my magazine is published monthly to appeal to my audience. 
 
 
It is clear that my audience are mostly interested in watching TV. I will attempt to include some information about shows that may appeal to them in my music magazine. Playing games and fashion are also interests of my target audience so I will also try to include these to attract them even more so.
 

Location, Props and Costume Report

For my media product I decided that a grave yard would be a fitting location to take pictures for the front cover. I decided on this location as they it is usually sociated with my target audience of the gothic sub-culture. In my pictures I took, the gravestones in the background can be seen so my audience of goths would be interested in the front cover.

I decided to use a female model on my magazine as I expect both males and females would be interested in it. I think mainly females who read my magazine more so I thought it would be best to use someone of the same gender, for them to aspire to be like. I used fashionable clothing that my target audience would be interested in and possibly wear themselves, such as patterned shorts and a fluffy overcoat.

Original Images


Friday, 27 February 2015

Magazine Publishers

 Bauer.

Bauer Media is a division of the Bauer Media Group; Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Among the magazines published by Bauer are Kerrang, Closer, Zoo, Q and Grazia. The group collectively employs around 6400 people. Bauer Media is a UK-based media group consisting of many companies mainly around two main divisions-Magazine and Radio. Bauer have representatives on all of the main platforms of media as some brands are magazines, radio stations and TV channels, e.g-Kerrang. They publish a range of genres, from music magazines, to sports and gossip magazines. The magazine heritage stretches back to 1953 with the launch of Angling Times. Today Bauer spans over 80 influential brand names covering a range of interests such as Parkers, MATCH!, CAR and Yours.


Time Inc. 

Time Inc. is an American New York-based publishing company which publishes over 90 brands. Some iconic magazines Time Inc. publishes consist of: Health, People, Country life and Travel and Leisure. Time Inc. is one of the world's leading media companies, with a monthly global print audience of over  120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites-reaching over 140 million people through Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. They are Britain’s leading publisher of print and digital magazine contents. Time magazine was co-founded in 1922 by Henry Luce and Briton Hadden. 


Wednesday, 25 February 2015

Outlook On The Magazine Business

All the 8000+ titles published in Britain can be separated into their own categories. These categories consist of consumer (sold in newsagents and available online), business/trade/professional/B2B (for the working class), staff magazines (to inform about their company, for the staff), newspaper supplements (come free with certain newspapers), part works (a number of issues which is built up into a type of ‘encyclopaedia’ on a specific topic) and academic journals (for university-level discussion). Consumer magazines make up the bulk of the titles for sale in newsagents. Like ‘Loaded’, ‘Elle’ or ‘Radio Times’ they may be aimed to entertain and inform or consumer specialist titles aimed at a specific interest or hobby like ‘Car’, ‘Total Film’ and ‘Gardeners’ World’. The biggest consumer magazine publishers by 2008 sales were Bauer Publishing with 25%, Time Warner with 20%, BBC with 7.8% and Hearst with 7.3%. There are over 3200 different consumer titles today in the UK with over 1.4 billion magazines being sold each year compared to 2.1 billion in 1970 and 1.2 billion in 1992. It is known that 85% of the population reads a magazine of some kind. Advertisers in 2008 spent £745 million in magazines. By the end of 2014 it is expected that more would have been spent of mobile advertising, which is set to surge by 83%. Consumers spend £2 billion on magazines annually. An average of 500 new magazines has been launched every year in the past decade, with only 3 in 10 titles surviving for more than 4 years. All media products emerge from a cultural context and society. An example can be shown in Cosmopolitan, which was launched in 1972 in the UK and offered women to a previously male world, giving more freedom and less dominance. Another example would be of Glamour magazine, which was launched in 2001 and is a way in front as the leading women’s monthly glossy. In the 2000s magazines such as Heat, Hello, OK and Grazia were launched, showing an ‘in-depth’ look at the shallow celebrity culture.